Were you unfortunate enough to get into an accident? Is your mailbox now filled with letters from lawyers telling you all they can do to help you with your case? Do you live in Wake or Johnston County and get letters from a lawyers in Charlotte? Yes it’s that bad.
If you walked away with little to no injury from your accident be thankful but don’t scoff at all the letters you get. Look at these advertisements through the eyes of the person who got hurt in the accident or who is getting the run around from an insurance company over their damaged car. There might be some valuable information in them and most all of them will tell you the initial consultation is free. You want that consultation with an actual lawyer.
Sorting through these lawyer letters can be a challenge but don’t just through them away. You may be the lucky person who knows a personal injury lawyer personally or has prior experience with one so that lawyer is on the top of your list who you will call. If you don’t know one, just don’t pick up the phone and call the lawyer who did your real estate closing as this lawyer may not have the experience to handle a personal injury case. Look at the letters you received and see if you can find something or someone that stands out. You can bet most of the lawyers in the letters have experience and going through them can often help you find that needle in a haystack lawyer who not only can handle your case properly but also give the personal attention you should require of someone you choose to handle such a sensitive and often frustrating matter.
What do you look for in these letters when deciding who to call to talk to? You can get good representation from a big firm or a small firm. The firm with the most commercials on TV or the biggest package of information may not be the best fit for you and what they send you may make things seem more impersonal. At Tanner and Romary, we don’t someone from Clayton, Garner, of Smithfield feeling like they have to travel to Raleigh to get a good lawyer. You can get top notch representation here locally and the logistics can lead you to more interaction with your lawyer in the office. We send letters locally for that very reason as we have seen over time that while our credentials may be comparable to the top lawyers in the profession, people will often say they chose us because we sent them a letter, gave them basic information they needed, and they didn’t want to drive to Raleigh. If it’s a geographical reason they call us, that’s great as it gives them some peace and we get a chance to show not only did you get the right lawyer for your situation you didn’t have to drive to Raleigh. We can be that needle in the haystack and without lawyer advertising we would have no chance.
As with any profession, starting from scratch and building a client base can be difficult, time consuming, and often costly. Gone are the days when young lawyers can hang a shingle and have the phone ring with clients. While no lawyer wants to advertise, it has become a must if you want to survive in business. The thought you put into your advertising is important. If you ask most personal injury firms who advertise, they often hire outside companies to create the letter and to decide what to include in the letter such as magnets or pens or dvds to prospective clients. These companies mass volume mail to people who have been in wrecks often on the other side of the state.
When we opened up in 2000, my father Rod Tanner did the advertising letter, obtained the accident reports, and only sent them to the Raleigh/Johnston County area. Including the accident report in a letter was rare back then but he did that and now everyone does it. The time and care he took with each letter was beyond the call of duty. As a new business, it helped to have someone you trusted doing your letters, but it also helped to have someone who wanted the business to succeed involved in the process. When he died in 2005, my mother Sara Tanner took over full time. Her past experience in the marketing field with cemetary property and funeral plans was invaluable and the sacrifices she made to see that the letters went out and didn’t seem to impersonal was also invaluable. In 2015 at age 71, she still does these letters for us with as much care as my dad did beginning back in 2000 and her ability to relate to many new clients makes her an important part of our team day to day.
My point is if you are involved in an accident and you get a bunch of letters from lawyers, don’t be cynical and bash lawyers who send them. If you think having a lawyer help you with your case look through all of them carefully. Try to figure out which letters were carefully crafted and filled with content and credentials versus those that are clearly sent out in such massive volumes all over the State. Use them to get information to help you decide if it makes sense to have a lawyer and to get immediate questions answered. Go get the free consultation we all advertise for.
Our firm has been serving Johnston County and the local area since 2000 and we have been sending direct mail and accident reports to potential clients since that time. The end result is a business that has stayed open for 15 plus years and has helped countless numbers of people who often placed blind faith in us based on our letter. While most of our clients come from referrals, we are fully aware that advertising is a part of the process and we will continue to do it in as professionally a way as possible.
Our success in many parts is owed to this simple form advertising but even more so a big thanks is owed to Rod and Sara Tanner who when the business started sacrificed time and gave up employment to do this often repetitive and time consuming task because they wanted the business to succeed and for people who needed help to get it from someone they knew would do a good job and could be trusted and for that alone I am thankful for what I do. Advertising has brought in many great clients and we hope it will in the future. It has also allowed us to keep our business open when many firms have not been able to do so.
Lawyer advertising is always going to be a sticky subject for lawyers but just know that when you receive a stack of letters in the mail following your accident , some of them were crafted with much thought and sent by someone who truly cares about who is getting them and the reputation of our firm.
Thanks mom and dad. We are still here 15 years in and will continue to strive for good service for our clients even if the world has changed as to how we get many of them.